© Quino Fortunately, the world burns always the other side!! |
Status = Social acceptance
Social acceptance = Prestige
Prestige = Fame
Fame = Success
Success = Happiness
Happiness = Freedom
Freedom = Impunity
Impunity = Power
Power = Individual accumulation of wealth
Identities that advertising and media make true by repeating them over and over again. Fallacies of a consumerist society whose major beneficiary is the selfish and greedy capitalism.
We identify ourselves with unrealistic images of success, happiness and well being based on the accumulation of wealth, not realizing that the emptiness of our existence it will never be filled with any material object.
And only when we truly empty our existence, we will find that such emptiness can be filled with the inexhaustible source of culture, which ultimately is what definitely sets us free.
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